Hello, we're Second Reality.
We are a design and development studio specialising in data-driven software solutions, interactive technologies and virtual experiences.
Our focus on top quality work and diligent end-to-end project management has been key to our growth. We have worked with blue-chips, startups and government institutions across the globe.
The Second Reality team approaches each project with enthusiasm, lateral thinking and attention to detail. We take great personal satisfaction in delivering highly optimised, rigorously tested and thoughtfully designed experiences that exceed what you thought was possible.
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Starting his first advertising business at the tender age of 19, Roy's young adult life has been a fast-tracked education in responsibility, accountability and building value for others. A decade on, he has become a highly sought-after collaborative partner for organisations of all sizes. From startups to ASX200-listed, Roy's approach remains the same. He will listen to where you are now, what you want to achieve, and then deliver award-winning creative ideas that connect with your audience.
Blake has consistently been at the cutting edge of interactive technology for a decade and counting. Having worked for both the public and private sectors, he's been a key development pillar for startups, corporations, large government projects and defence initiatives. This variety of experience has built a breadth of knowledge across a vast array of platforms and solutions, and he has a keen interest in using real-time data to solve complex and large-scale problems. Development is where will meets way, and Blake always has a way.